Marketing is an investment to build, grow and consolidate business. The marketing organization is always under pressure to deliver more with less. More so, in these challenging economic times.

KEY FEATURES Plan campaigns with configurable workflow and collaboration Keep track of leads Capture and assign leads automatically Integrated view of the customer Robust campaign management Track and measure ROI from campaigns Slice and dice information to get insights Execute targeted e-mail and direct mail campaigns Leverage cross-sell and up-sell opportunities Manage campaign collateral centrally Manage opt-in / opt-out preferences Plan activities and tasks Calendar view of multiple activities Advanced Outlook Integration Multi-level group security and SSL support Built to adapt – configure and customize to match the way you work Up and running in days Enforce business process Rules Part of a complete CRM solution relationships.

BENEFITS Capture and assign leads automatically Schedule rule-based multistage campaigns including interdependent tasks Identify cross-sell and up-sell opportunities Execute permission based Opt-in / Opt-out campaigns Support continuous campaign measurement with sophisticated closed-loop analysis Measure your marketing ROI Plan campaigns with configurable workflows to handle multiple stages in the campaign planning process Target campaign recipients through segmentation and profiling Execute targeted and personalized e-mail campaigns Maintain an integrated view of the customer across all touch points Improve response rates and enhance customer retention

ADD ONS Integration with Outlook: Calendar, Contacts and Email. Mobile and PDA Server Offline Client and synchronization Server Knowledge Management— Create, edit, manage, publish searchable      knowledge database.